Privacy Policy

This Privacy Policy explains how VYTAL (“we,” “us,” “our”) collects, uses, shares, and protects your information when you visit our website, purchase from us, join a program, or interact with our content.

By using the Site, you agree to the practices described here.

1. Information We Collect

We may collect the following categories of information:

1.1 Information you give us directly:

• Name, email address, phone number, billing address, and shipping address;
• Payment details (processed by a third-party payment processor; we do not store full credit card numbers);
• Account login credentials (for memberships / portals);
• Messages you send us through forms, email, chat, or community spaces;
• Survey responses, testimonials, and feedback;
• Optional health-related context you choose to share, such as “I’m dealing with anxiety,” “my metabolism is wrecked,” “my nervous system is fried,” etc.

Important: Do not send us private medical history, diagnoses, lab results, or protected health information unless you understand you are voluntarily sharing it in a non-medical, non-HIPAA setting. We are not a medical provider and we do not operate as a HIPAA-covered entity.

1.2 Information collected automatically (device / usage data):
When you browse the Site, we (and/or our service providers) may automatically collect technical data such as:

• IP address
• Browser type and version
• Device type, operating system, screen size
• Referring/exit pages
• Date/time stamps
• Clickstream data, page views, scroll behavior, and engagement data
• Session recordings or analytics events, where allowed

We may use cookies, pixels, tags, scripts, analytics tools, or similar technology to collect this data.

1.3 Information from third parties:
We may receive information about you from:

• Payment processors / checkout platforms;
• Email marketing platforms;
• Community / course / membership platforms;
• Fulfillment partners for physical products;
• Social media platforms when you interact with our content, ads, or accounts.

2. How We Use Your Information

We use the information we collect to:

1. Provide, personalize, and maintain the Services (for example: give you access to VYTAL+, give you program materials, ship products).
2. Process transactions, manage billing, and send purchase confirmations or receipts.
3. Communicate with you about programs, new offerings, upgrades, bonuses, waitlists, classes, reminders, support, and promotional messages you might like.
4. Improve the Site, troubleshoot issues, analyze performance, run A/B tests, and develop new features, content, products, or services.
5. Enforce our Terms & Conditions, prevent fraud, and protect the security or integrity of our systems, team, and community.
6. Create marketing assets, testimonials, or social proof from feedback you voluntarily submit to us.
7. Comply with law, legal process, or lawful requests.

We may also aggregate or de-identify information so it can’t reasonably be linked back to you. We may use and share such aggregated/de-identified data freely.

3. Email, SMS, and Marketing

If you give us your email or phone number, you agree we may send you:

• Service and transactional messages (for example: “Your login info,” “Your membership is active,” “Your order shipped”);
• Program reminders and onboarding guidance;
• Newsletters, educational content, and marketing/promotional messages about VYTAL.

You can unsubscribe from marketing emails by clicking “unsubscribe” in the email footer.
If we send SMS/text marketing, you can reply STOP to opt out of marketing texts. Standard message/data rates may apply.

Note: Unsubscribing from marketing does not always stop critical transactional messages (like billing confirmations or legal notices).

4. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

• Remember you when you return;
• Keep you logged in;
• Understand how you move through the Site;
• Measure campaign performance and conversions;
• Personalize content and offers.

You may be able to disable some cookies through your browser settings or device settings. If you block cookies, certain features may not function properly.

5. How We Share Information

We do not sell your personal information for money.
We do, however, disclose information to certain categories of third parties so we can run the business. For example:

5.1 Service providers / processors
We may share information with vendors who help us operate the Site and Services, such as:

• Payment processors and billing platforms;
• Membership/course hosting platforms;
• Email marketing and CRM systems;
• Analytics and performance tools;
• Customer support tools;
• Print-on-demand / fulfillment / shipping partners.

These vendors are only allowed to use your info to provide services to us and are generally required to protect it.

5.2 Business operations
We may share information with accountants, legal counsel, advisors, or potential acquirers/investors as part of due diligence, audits, compliance, financing, or business transfers.

5.3 Legal / safety / compliance
We may disclose information if we believe in good faith that it is necessary to:

• Comply with applicable law, regulation, legal process, subpoena, or government request;
• Enforce our Terms & Conditions;
• Protect our rights, property, safety, team, community, or the public;
• Detect, prevent, or address fraud, security, or technical issues.

6. How We Protect Your Information

We use commercially reasonable administrative, technical, and physical safeguards designed to protect your information.
That said, no method of transmission or storage is 100% secure. You understand and accept that you share information with us at your own risk.

Please do not submit highly sensitive personal data (for example: full medical records, complete lab panels with identifying info, SSN, full credit card numbers, highly sensitive mental health disclosures) through unencrypted channels like DMs, public community chats, or generic contact forms.

7. Data Retention

We keep personal information for as long as reasonably necessary to:

• Provide the Services you requested;
• Maintain legitimate business interests (for example: tax, accounting, fraud prevention);
• Comply with legal obligations.

We may retain de-identified or aggregated data indefinitely.

8. Your Choices & Rights

Depending on where you live, you may have certain rights over your personal data, such as the right to:

• Access your personal information;
• Correct inaccurate information;
• Request deletion (subject to legal/legitimate retention needs);
• Object to or restrict certain processing;
• Opt out of marketing communications.

To exercise these rights, contact us through the Contact page. We may require you to verify your identity before responding.

If you are located in a jurisdiction with specific data protection laws (for example, the EU/EEA, UK, certain U.S. states), you may have additional rights. We will honor requests as required by applicable law.

We do not knowingly collect personal information from children under 13 (or under the age of digital consent in your jurisdiction). If you believe a child provided us personal information, please contact us so we can delete it.

9. International Users

If you access the Site from outside the United States, you understand and agree that your information may be transferred to, stored in, and processed in the United States or other countries that may not provide the same level of data protection as your home jurisdiction. By using the Site, you consent to this transfer.

10. Third-Party Links

Our Site may link to labs, practitioners, affiliate products, directories, or other external resources we don’t control. This Privacy Policy does not apply to information you provide directly to those third parties. Their policies govern.

11. Changes to This Privacy Policy

We may update this Privacy Policy occasionally. The “Effective Date” at the top will always tell you when the latest version went live. Your continued use of the Site after we post changes means you accept the updated Privacy Policy.

12. Contact Us

For privacy-related questions or requests, please reach out via the Contact page on the Site.

‍